Aatif Ahmed

Data Scientist, User Voice

Worked on AI-powered help. Designed metrics, ran product experiments and evaluated AI models with LLM judges. Built custom MCP connectors to speed up analysis.

• Designed a company-level metric for AI help from first principles. Leadership adopted it for executive reporting.
• Helped build an MCP agent that answers product questions from user transcripts, and defined its use cases.
• Rebuilt dashboards on governed dbt and Snowflake semantic views, so teams can serve themselves.

Metric design / Product experiments / LLM evaluation / Semantic models

Senior Digital Data Analyst

Owned digital data for Australia’s largest loyalty program. Built the tracking, pipelines, experiments and models that turn member activity into a clear picture of each member.

• Rebuilt digital tracking so app and web events arrive clean and on time.
• Ran experiments that showed which offers truly changed behaviour.
• Built models that predict what each member is likely to do next.

Experimentation / Machine learning / Data pipelines

Senior Project Analyst

Planned prototype vehicle builds for Ford, embedded with its global vehicle team. Brought parts, suppliers and costs from around the world into one build plan.

• Turned a manual build plan into an automated bill of materials.
• Brought parts from suppliers on three continents into one view.
• Gave engineers one source of truth for every prototype build.

Bill of materials / Global supply chain / Process automation

Live Event Coordinator

Coordinated live match-day events for the Australian Football League. Kept each moment on the ground in step with the systems that send it to fans across the country.

• Ran live match-day operations from the control room.
• Kept moments on the ground in step with broadcast and digital feeds.
• Made fast calls when live events changed without warning.

Live operations / Real-time coordination / Broadcast and digital